After a bromance 10 years in the making, a year ago we decided to give the world of business a shot
& this is what we came up with.


Both of us had a passion for fitness & wanted to build a brand that cut-the-crap, brought some serious attitude & injected some fun into an often boring industry.


We were sick of fads, excuses & mythical fitness hype. That's why our products are guaranteed to do 3 things: 1) cut through the bullshit, 2) satisfy your taste buds so much you could give up chocolate & 3) make you more excited about your fitness.


Cos if you aren't enjoying yourself, what's the point?

Be better. Be bolder. Be Boostbox.